As a senior living company made up of five united senior living communities, we knew the Sharon would need far more than just a logo and brand identity. It would require sub-brands, custom design elements, patterns, textures, an expanded color palette, and easy to understand brand architecture. The client brief for this project was to create a brand that felt warm, vibrant and modern. A place that feels joyous to live in. We could not be happier with the results, and the wait-list to purchase homes is proof the concept worked. Strategic direction for this project was handled by Belgrave Associates in Charlotte NC, collaborators of ours for over a decade.