The Sharon is a senior living organization made up of five interconnected communities, each with its own personality and purpose. This project called for a comprehensive brand identity that could unify the organization while allowing each community to shine. Through the development of sub-brands, custom design elements, textures, patterns, and an expanded color palette, the resulting brand feels warm, vibrant, and welcoming — a place that truly feels joyful to live. Strategic direction was provided by Belgrave Associates in Charlotte, NC, trusted collaborators of mine for more than ten years.