Tony the Tiger, the Aflac Duck, and the Target Dog. There are countless examples of animal mascots featured heavily in marketing campaigns that are beloved by consumers. The humanizing of some of our most adored animals is incredibly effective in building a brand identity. Letting an animal do the talking for a company can create a platform for fun and creative conversation with consumers while also softening more difficult conversations. More importantly, over 90% of the world’s fresh water is frozen, a habitat fiercely protected by the polar bear. So as guardians of North Carolina's water, we knew that connection would make for a wonderful mascot.