This campaign for Char-Broil's infrared line of grills was enormous, spanning everything from a site design, all new packaging, point of purchase displays, hang tags, even television commercials. I designed the look, feel, typography, photo treatments and templates, then managed a talented team of production artists to execute over 1500 SKUs. It was a mammoth effort by all and was one of the most successful campaigns in the brand's history. Char-Broil sold a lot of grills that year and the creative snagged gold at the Addy Awards.