Marketing for Senior Living Communities
Sadly, most senior living communities are not well marketed. I find this to be for two reasons; they often are not well-funded, and beautiful stock photography of seniors is sorely lacking. I also think designers and even the staff of the residences can easily fall in to the trap of stereotypes. I've spent a great deal of time overcoming these obstacles to create logos, branding packages, collateral and websites for senior communities and I've come to believe they are an under-served niche with untapped potential. I hope the 3 case studies below will help you see that senior community marketing can be so much more.
The Sharon at SouthPark
Luxury Senior Living Apartments
When high end finishes and a full array of upscale amenities define a senior living community, the collateral materials must also feel the same. That's why, for Magnolia Villas, we printed an embossed border on a heavy textured paper to grace the cover and a vellum sheet on the interior to inspire potential residents to read on. We also use quite a bit of original photography and incorporate the beauty of the homes and the vibrancy of the bustling, shopping district it neighbors.
Magnolia Villas
Luxury Senior Living Apartments
When high end finishes and a full array of upscale amenities define a senior living community, the collateral materials must also feel the same. That's why, for Magnolia Villas, we printed an embossed border on a heavy textured paper to grace the cover and a vellum sheet on the interior to inspire potential residents to read on. We also use quite a bit of original photography and incorporate the beauty of the homes and the vibrancy of the bustling, shopping district it neighbors.
Presbyterian Homes
of Kentucky
Luxury Senior Living Apartments
When high end finishes and a full array of upscale amenities define a senior living community, the collateral materials must also feel the same. That's why, for Magnolia Villas, we printed an embossed border on a heavy textured paper to grace the cover and a vellum sheet on the interior to inspire potential residents to read on. We also use quite a bit of original photography and incorporate the beauty of the homes and the vibrancy of the bustling, shopping district it neighbors.
