One of the most crucial things to do before beginning a design or marketing project is to do a deep dive on everything about the brand or product, who their target audience is and what they think and do, and even further learning on the competition.
So it goes without saying that after 20 years of experience in categories like tech, medical, CPG, big box, financial, golf, children's, beauty, beer, retail, fashion, housewares, tools, hospitality, software and so many more, I've learned a thing or two.
Things like things like — how satellites transmit radio frequencies, what time of year oranges sell well (winter!), and how monoclonal antibodies work by blocking specific immune responses. But my favorite little fact I picked up is that Michael Jordan gives a dang good neck rub. How do I know this, you ask?
Well, my friend Amy Flanagan, a top-rated copywriter and funny as heck girl, and I were partnered at Mullen LOWE to work on a Hanes commercial starring Michael Jordan. The commercial went off without a hitch and afterwards we were all sitting around chatting. MJ is tall. I'm short. His hands naturally rested at my shoulders and I benefitted from a great, albeit short, neck massage from the GOAT. Ironically, he and his wife split up two weeks later. I'm not saying it was because of me, but... lol.
Oh, and it gets even better! Amy was pregnant at the time and Michael Jordan actually PALMED her preggo tummy!!! So amazingly cool!
One last fact you might enjoy knowing... MJ has his own body double that films his commercials for him. They've worked together for years. Michael only steps in for shots where his face shows! Here's the finished product filmed with Backyard Productions. Can you tell who is Michael and who is the stand-in?