hello, welcome!
I’m Liz Doten, a former advertising creative director turned award-winning graphic designer. This is important. Why?
Because while most designers focus on pretty, I focus on persuasive.
Design is too expensive to merely be good-looking. In a world of three-second attention spans, "nice" gets ignored. The visual systems, publications, and creative solutions I design are not only beautiful but also leverage the mechanics of the human brain. By infusing advertising strategy, purchase triggers, and consumer insights into my work, I convert ordinary colors, fonts, and images into heat-seeking marketing missiles — which in turn, transform your offering into an irresistible must-read, must-remember, must-have.
I don’t just want your brand to look better — I want to see it win.
Let's talk soon.
CREDENTIALS
• Former Creative Manager at Lowe's, leading advertising and design
across 20 private brands, including Allen + Roth and Kobalt Tools
• Former Creative Director at Wake Forest Baptist Health
• Former VP at MullenLowe, one of the nation's top advertising agencies
• Early adopter and beta tester for Open AI
BUSINESS IN A BOX
All the creative essentials for new ventures.
DESIGN RETAINER
Pre-paid hours for ongoing priority support.
AUTHORITY ACCELERATOR
Premium package for academics,
executives, speakers and coaches.
FRACTIONAL CREATIVE DIRECTION
High-level creative leadership without the high-level overhead.
Bundled
Solutions
LOGOS & BRANDING
WEBSITES
MAGAZINES & REPORTS
EVENT MATERIALS
PACKAGE DESIGN
IN-STORE SIGNAGE
DIGITAL & SOCIAL CAMPAIGNS
PRODUCT LAUNCHES
à la Carte
SERVICES
HEALTHCARE
TOOLS & MANUFACTURING
FARM & AGRICULTURE
CHILDREN & BABY PRODUCTS
ACADEMIA
EVENT MARKETING & DESIGN
SENIOR LIVING
SECTOR
Expertise
TRUSTED BY
FEATURED work
about
I was a VP at a top Boston ad agency, producing work I’m incredibly proud of for big-name brands. Then, I lived through the hardest year of my life.
A divorce. Raising two kids on my own. A serious illness. And snow — so much snow. It forced me to rethink not just how I work, but why and for whom. Despite my love for New England, I headed south for warmer weather and the more balanced pace of an in-house corporate creative path.
I was in heaven, partnering with fantastic brands on every aspect of their identity — packaging, in-store displays, websites, videos, you name it.
A decade flew by, and I realized I needed to evolve again. The truth was simple: freedom fuels my creativity in ways cubicles and conference rooms just can’t. So, I stepped out of the corporate world to build something better for both my clients and myself: a studio in the country, a dog under my desk, and a focus on work that matters for clients I consider friends.
Here, I bring senior-level strategy, sharp creative, and hard-earned perspective to organizations ready to do things differently. It’s agency-level, award-winning talent with direct access — thoughtful, beautiful, and highly effective.
This is the best work of my career. And I’m here to do it for you.
Curious? I'd love to tell you more.
client love
ROB
GENERAL MANAGER
Liz "gets it" and consistently delivers well beyond expectations. She is open to suggestion and relishes feedback. Highly creative and "fast on her feet" Liz can take a napkin sketch of an idea and bring it to life bating your timeline and on or under budget. She is a true professional and an absolute pleasure to work with.
PAM
OWNER & CEO
One of a kind... a brilliant, creative mind with the capacity for razor-sharp market and brand analysis... I loved working with Liz and enjoyed her wonderful sense of humor. She's an uber-talent with great humility and a passion for her client's success.
ROBIN
OWNER
Give her an idea or just some words and she is truly a magician! The best part is that Liz is not satisfied with her work until the client is 100%, "beyond thrilled." She's personable - quirky - client-oriented and fearless in reaching the depths of her well of inspiration!
TERRI
PRESIDENT
Liz is amazing!!! She is creative, thorough, keenly aware of what works and has a super sense of what you need. The work she has produced for me has been wonderful and then, I touch on her personality...she is fun to engage, has a strong sense of humor and makes the whole process not only painless but, fun to boot!
